A year ago, I wrote a Top Shelf VA Report “Video for Small Business Marketing: The New Content King.”  Well, it’s a year later and I’m sure you’ve become fully aware of the importance of video for a small business.

In the “Video for Small Business Marketing” report, I discussed the four types of videos you could start adding to your website.  Briefly, those were: [Read more…]

Do you act like Charles Dickens’ Oliver Twist when the due date on your invoices have come and gone, and you have received nary a payment from your clients?  Do you stand there, meekly looking upward, bowl in hand and softly say, “Please sir, I want some more.” [Read more…]

I think we have all experienced horrendous in-person sit-down meetings that were a nightmare to get through.  They seemed to go on and on with no end in sight.  One meeting after another held without any outcome or forward movement on objectives.  We walked away from the meeting thinking it was a complete waste of time! [Read more…]

Have you wondered about how to build customer loyalty for your small business and turn that loyalty into client trust?

If you’ve been a follower of mine for a while, you have probably read or watched one of my videos where I have emphasized to stop thinking of people as customers and start thinking of them as clients.  For me, a customer is usually a one shot deal.  You make the sale and you move on to the next sale.  Whereas a client is an ongoing relationship in which the client gets to know you, likes your products or services, and trusts you to deliver. [Read more…]