Have you wondered about how to build customer loyalty for your small business and turn that loyalty into client trust?
If you’ve been a follower of mine for a while, you have probably read or watched one of my videos where I have emphasized to stop thinking of people as customers and start thinking of them as clients. For me, a customer is usually a one shot deal. You make the sale and you move on to the next sale. Whereas a client is an ongoing relationship in which the client gets to know you, likes your products or services, and trusts you to deliver. [Read more…]